The 4% Rule and the Rule of 72: Origins, Examples and Limits
Two rules of thumb every retirement planner uses, where they came from, and what to keep in mind.
The Kelly criterion is a formula for deciding what fraction of your bankroll to stake on a bet or investment when you know, or can estimate, your edge. It maximises the long-run growth rate of your capital and, uniquely, avoids ruin in theory, because you never bet everything.
f* = (b × p − q) ÷ b, where f* is the fraction of your bankroll to stake, p is the probability of winning, q = 1 − p, and b is the net odds, the profit per unit staked. With decimal odds, b = decimal odds − 1.
If the formula gives a negative number, the bet has negative expected value and Kelly says to stay out.
John L. Kelly Jr., a physicist at Bell Labs, published “A New Interpretation of Information Rate” in the Bell System Technical Journal in 1956. He was working on Claude Shannon’s information theory and showed how a gambler with a private signal about a race could grow capital at the highest possible rate. The idea was largely academic until Edward Thorp, a mathematician, used it for blackjack card counting, described in his 1962 book Beat the Dealer, and then for investing through his hedge fund Princeton Newport Partners, which operated from 1969 to 1988. Later research collected in The Kelly Capital Growth Investment Criterion (2011) extended it to portfolios.
Full Kelly is aggressive. It assumes you know your probabilities exactly and accepts large drawdowns: drops of 50% in a bankroll are not unusual even when you are right. Because probability estimates are almost always too optimistic, many practitioners use half Kelly or quarter Kelly. Under standard approximations, half Kelly gives roughly 75% of the maximum growth rate with much lower volatility, and it protects you if your edge is smaller than you think.
The economist Paul Samuelson criticised the approach in a 1971 paper, arguing that maximising long-run growth is not the right goal for everyone, because investors differ in their tolerance for risk. In practice:
This is a mathematical tool, not betting or investment advice. If gambling is causing you problems, local helplines can provide free, confidential support.
You have no positive edge, so the formula says not to bet.
It sharply reduces volatility and protects you if your probability estimate is too high, at a modest cost in expected growth.
Yes, in modified forms, but expected returns and risks are much harder to estimate than in a simple bet.
Two rules of thumb every retirement planner uses, where they came from, and what to keep in mind.
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This article is for general information only and is not financial, medical or professional advice.